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Halco announces soft plastic range

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HALCO Tackle Company, Australia’s leading hard body lure manufacturer, has announced the purchase of Madeye soft plastic lures from Perth-based talent, Jadon Wilder.

From humble beginnings of a back yard enterprise, growing into a major world wide lure manufacturer, Halco continues to develop its extensive range of first class lures.

“We are very pleased to be linking up with Jadon. Obviously our expertise is in hard body lures, so to have such a talented soft lure designer joining our team will ensure that our soft baits are absolutely first class and worthy of the Halco brand. It is a new direction for us that should complement our current range and we are looking forward to joining this segment of the lure market,” said Halco managing director Ben Patrick.

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